Privacy Policy (Google Analytics 4)

Website analytics (Google Analytics 4)

We use Google Analytics 4 ("GA4"), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. GA4 helps us understand how visitors use our website so we can improve content, usability, and performance.

Legal basis

For users in the EU/EEA, we process analytics data only on the basis of your consent (Art. 6(1)(a) GDPR). Without your consent, analytics storage remains disabled.

Consent handling

We use Google Consent Mode v2. By default, analytics is set to denied. Only after you click "Accept" do we enable analytics storage. If you click "Decline", analytics remains disabled. You can change your choice at any time via the "Cookie settings" link on our website.

Data processing and recipients

In connection with GA4, data may be processed by Google entities, including Google LLC (USA). Where data is transferred to countries outside the EU/EEA, such transfers are based on appropriate safeguards (e.g., Standard Contractual Clauses), as applicable.

Storage period

We configure GA4 data retention in our Google Analytics settings and keep it limited to what is necessary for analysis purposes.

Your rights

You have the right to withdraw your consent at any time with effect for the future, as well as other rights under GDPR (access, rectification, erasure, restriction, objection, and complaint to a supervisory authority).